The neighborhoods we live in should reflect who we are and who we hope to be.

In September of 2020, the City of Baton Rouge established Safe Hopeful Healthy (SHH) to revitalize and empower the community.

A crucial part of their mission is to reduce violence and crime within the city. In the summer of 2023, our team was challenged to lead a SHH campaign that would deliver data on the topics of crime while starting a chain reaction of city-wide hope and peace.

(Summer of Hope has entered the chat)

Summer of Hope is a SHH community-led initiative focused on peace, joy, and opportunity. By leveraging community organizations and events, Summer of Hope aims to impact the neighborhoods, streets, and families that have experienced violence. For the 2023 installation of the 15 week event series, we focused on the overarching theme, Peace Over Everything.

In order to execute 15 weeks of pop-up events, our team created a network of Summer of Hope ambassadors. We organized, trained, and managed the ambassadors who worked over 517 hours of “Peace Pit Stop” pop-ups from May to September. The Peace Pit Stop activation experience was modeled after a neighborhood corner store or “bodega.” When visiting the store, guests were incentivized to complete surveys or video questionnaires in exchange for Peace Over Everything merchandise. These surveys acted as topic touch points and provided the City of Baton Rouge with data directly relating to the public opinion of crime.