We Help Companies
Who Do Good, Do More.

NURA launched at a time when staying connected, relevant, and visible was more challenging than ever. In 2020, we embraced the unconventional and began reimagining marketing as a powerful tool for change. Using strategy, storytelling, and experience, our team creates solutions that get results.

Amplify Impact

Our Values

Impact

We deliver results that make a difference.

Community

We connect people on purpose.

Curiosity

We believe the answer is in the questions.

Excellence

Our standard.

Our Philosophy

At NURA, we measure differently.

We believe success isn’t just about metrics—it’s about meaning. We measure impact by the lives touched, the communities strengthened, and the stories that inspire change. For us, every project is an opportunity to create a ripple effect of good, aligning strategy with purpose to deliver results that matter.

100+
Volunteer hours annually
Our team is committed to volunteering to projects and organizations that are positively impacting their community.
$50k
In in-kind services annually
NURA donates in-kind services to nonprofit organizations to ensure their missions can continue moving forward.
70th
Percentile score
NURA’s clients collectively score within the 70th percentile on our proprietary assessment tool (PPM) designed to gauge a project's potential to actualize change.
The People Potential Meter™ (PPM) ensures that every initiative NURA takes on is purposeful, impactful, and aligned with our expertise. For clients, this means working with a team that is deeply invested in high-quality, strategic solutions that move people and create change—ensuring that our energy and resources are dedicated to initiatives that truly matter.

Our Team

Led by women, driven by purpose.

Our team is made up of strategists, storytellers, and problem-solvers who are passionate about creating meaningful connections. We bring together diverse perspectives and skills to help our clients amplify their impact and achieve their goals.

Sherin Dawud

Chief Executive Officer
Action Alchemist

Raina Vallot

Chief Operations Officer
Results Wrangler

Anna Abrahams

Project Manager
Chaos Coordinator

Baleigh Needham

Communications Strategist
Story Maven

Amina Shahid

Events & Logistics Coordinator
Solution Specialist

Let's Work Together!

I'm in!