Lights Out, Cameras Rolling

When we first got the call to help tell the story of Bernhard Capital’s investment in Lake Providence, we knew this wouldn’t be just another project. It wasn’t about promoting a company or highlighting an expansion—it was about people. About history. About a small town in Louisiana that had long been overlooked finally getting an opportunity to grow.

The concept was simple: let the people of Lake Providence, LA tell their own story. Instead of corporate talking points, we wanted to hear from the locals—the ones who had seen the town change over the years, the ones who had been commuting hours for work because there were no local job opportunities, and the ones who finally felt a shift when Epic Piping opened its doors. We wanted to know what Lake Providence meant to them, in their own words.

So alongside the 4thFlr crew, we packed our gear and headed out. And then—Hurricane Ida happened.

Filming in the Middle of a Storm

Anyone who has worked in production knows that delays are part of the process, but nothing quite prepares you for a hurricane. Between road closures, scheduling setbacks, and a hotel that lost power mid-trip, it felt like the universe was testing our commitment to getting this story told. But if there’s one thing about us, it’s that we make things happen—rain or shine (or hurricane, apparently).

We pivoted. We restructured shoot days. We worked around the weather and made it happen. And somehow, in the midst of all the chaos, we even managed to surprise one of the crew members, Victoria, with a birthday celebration—complete with party-store sombreros and favors we’d scavenged from the only open shop in town. Because if you’re going to be stuck in the dark with no electricity, you might as well make it fun.

Centering People, Not Just Projects

When we finally got the cameras rolling, it was worth every setback. This wasn’t just a video about a new business in town. It was a story about Lake Providence—about its people, its resilience, and its future.

We sat down with employees who spoke about what it meant to finally have stable work close to home. We listened to community members who reminisced on the town’s past and their hopes for its future. We let the story shape itself around these voices, making sure the focus was always on the people rather than the project. That’s something we take seriously at NURA—authenticity. Real people telling real stories. No scripts, no corporate fluff. Just truth.

Why We Do This Work

Looking back, this project was more than just a production gig for us. It was a reminder of why we do this work in the first place. Stories have power. They can shift perspectives, build connections, and spark change. Bernhard Capital could have easily put together a written report about their investment—but instead, they chose to let us bring it to life in a way that people could see and feel.

And that’s what we want to keep doing—helping organizations, brands, and communities tell their stories in ways that matter.

Want to see the final product? Watch the full video here:

And if you ever find yourself in a hurricane with a group of creatives, just know that party-store sombreros go a long way.